How to Find Sustainable Brands in the World of Fast Fashion

Beyond the glitz and glam of the fashion industry lies a severe image problem. It has been heavily associated with waste, environmental harm, and exploitation for a long time. However, new companies are proving that style shouldn’t cost the health of the planet.

These sustainable enterprises are paving the way for a greener future and redefining what it means to be a mindful consumer. Here’s how to find eco-friendly sustainable brands, some examples, and how to start shopping sustainably to save nature.

1.  Produces High-Quality and Durable Items

Sustainable fashion houses focus on quality rather than quantity. They utilize premium materials built to last, which is why their items are usually more expensive than fast fashion products, which get worn out easily after a few washes.

Another reason eco-friendly clothing costs more is the design and production aspects require more attention, resulting in a longer-lasting item. Higher-quality clothing means you can use it more, saving you money in the long run. It can last you years with proper care and help reduce your clothing waste.

Also Read: Cost of Color – Textile Dyeing Industry is Slowly Killing Rivers in Asian Countries 

2.  Has Ethical Labor Practices

Have you ever wondered who made the clothes you’re wearing? Ethical fashion brands oppose child labor and unjust pay. They support safe working conditions and impose strict labor codes to protect their employees, resulting in a respectful working environment.

Environmentally friendly firms also emphasize a transparent and equitable business model, ensuring every person receives fair treatment, workload, and compensation. Some organizations go the extra mile by donating a percentage of their profits to a good cause. Look out for brands with sustainability credentials like FairTrade, Green Seal, and Certified B Corporation.

3.  Supports Local Economies

Most fast-fashion enterprises outsource their labor to developing countries to keep costs and prices low. However, longer supply chains translate to a higher environmental footprint due to higher garment production and transportation expenses. On the other hand, sustainable fashion houses empower local communities, contributing to better livelihoods for locals.

Sustainable fashion companies value craftsmanship and traditional artisan skills to help preserve cultural heritage. Instead of choosing cheap labor, they encourage the growth of local businesses and promote ethical techniques.

4.  Uses Organic Materials

Traditional fashion techniques — such as overconsumption and mass production — significantly contribute to waste, pollution, and resource depletion. Most fast fashion items are made using synthetic materials like polyester and nylon, both requiring oil during production. Additionally, it takes 2,700 liters of water to produce a single shirt, which is equivalent to the amount of water an average person drinks in 900 days.

An eco-conscious fashion firm only uses organic materials to reduce carbon footprint, landfill waste, and water usage. Examples of natural, organic fabrics include cotton, linen, and jute. These materials are better for the environment and human health because they don’t produce microplastic fibers that go into the waterways.

Image: Levi’s

5.  Utilizes Recycled Materials

Eco-friendly fashion companies reuse or utilize recycled materials to reduce their carbon footprints. A sustainable brand recycles materials by incorporating reclaimed fibers into new collections. It also uses biodegradable packaging from recycled products, such as paper.

An organization committed to a greener future has a transparent recycling process. Look for those offering take-back programs, which collect used clothing for repair, reuse, or recycling to promote a circular economy.

Also Read: 20 Ethical Fashion Brands Challenging the Fast Fashion Market

How to Stop Buying Fast Fashion When You Love It

Do you love shopping at H&M, Forever 21 and Shein? Sure, these companies may sell trendy items, but how long do their clothes last you?

Fast fashion is a global problem, causing serious damage to the environment. It’s responsible for 10% of the worldwide carbon emissions. Aside from the environmental impacts, these brands exploit workers in low-income countries. It’s safe to say it’s detrimental to the planet and its people.

Follow these tips if you’re a fast fashion supporter but want to make a change today:

• Ignore trends: Fashion trends come and go. Invest in high-quality clothing you can wear any season. Discover your style before buying new clothes. For instance, consider investing in sustainable leggings and tracksuits if you love athleisure style.
• Borrow or rent clothes: If you have an upcoming special event, consider borrowing or renting a garment. It’s better than buying clothing that only gets used once or twice.
• Start slow: You don’t have to give up fast fashion overnight. Explore, buy, and discard one piece at a time.

Embrace Slow Fashion Today

Ditch the fleeting trends and support ethical fashion brands that champion environmental and human health. Now that you know the critical features of a sustainable fashion company, it’ll be easier for you to explore and support businesses that are truly making a difference.